Branding!

In the Globe & Mail letters section today:

“Why are we calling Infinite Justice a code name? Is it being used to

deceive the bad guys and keep them from learning its secrets? That’s what a

code name is supposed to do. Infinite Justice is a brand name. A logo. An

icon. A rallying point. There. I’ve broken the code.”

Ted Schellenberg, Lions Bay BC

Thanks to Nicole for sending this to me. This pre-empts something I’d been thinking about, which is the branding of this attack, so maybe I’ll post something about that sooner than I was going to.