Oracle/MS

I can’t say that I’m a huge Larry Ellison fan, or that I’d ever even considered using Oracle except when forces by circumstances, I’ll say one thing – they have interesting marketing practices:

Oracle representatives said attendees of Ellison’s keynote speech were given free coffee mugs emblazoned with Oracle’s new marketing campaign, “Unbreakable.” To poke fun at Microsoft, the company is also giving away cheaper, clear plastic cups that read, “Microsoft: Software for the fragile business. Caution: Does not work with Java.”

From News.com