Blog Marketing

News.com has an article called ‘The Coming of the Blogs’, which gives companies some helpful advice for marketing:

When participating in an interactive blog, it is unwise to attempt to directly market a product. This will almost certainly result in a very negative response from the readers. On the other hand, acknowledging your connection to the product and making comments that are honest and topical will elicit more favorable treatment. Many readers will appreciate a representative of the company listening to their comments.

I’m not sure why in particular, but I find that comment hilarious. It just seems so…simplistic, or naïve, or something like that.

2 Replies to “Blog Marketing”

  1. It is naive! “Those kooky kids will discover our evil plans in no time, we’d better lie low”

    The blog as a marketing tool to access peer-to-peer groups. The writer is focusing more on bulletin board-style blogs as sources of information rather than what I think of as traditional blogs, which are just dated entries with links. This P2P marketing style is growing, I just found out about Open Cola, which does something similar.

  2. It is naive! “Those kooky kids will discover our evil plans in no time, we’d better lie low”

    The blog as a marketing tool to access peer-to-peer groups. The writer is focusing more on bulletin board-style blogs as sources of information rather than what I think of as traditional blogs, which are just dated entries with links. This P2P marketing style is growing, I just found out about Open Cola, which does something similar.

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