Blog Marketing has an article called ‘The Coming of the Blogs’, which gives companies some helpful advice for marketing:

When participating in an interactive blog, it is unwise to attempt to directly market a product. This will almost certainly result in a very negative response from the readers. On the other hand, acknowledging your connection to the product and making comments that are honest and topical will elicit more favorable treatment. Many readers will appreciate a representative of the company listening to their comments.

I’m not sure why in particular, but I find that comment hilarious. It just seems so…simplistic, or naïve, or something like that.