Professional Blogging

Meg Hourihan has written in her O’Reilly column (aside: how does one get a job writing for O’Reilly? That seems a pretty kick-ass gig) about something that I’ve been thinking about this past week in relation to bookbuffet.com

She writes:

I love cooking and I really enjoy Bruce Cole’s Sauté Wednesday Weblog. Imagine if Mr. Cole were able to write the blog full-time? What if FoodTV or Food & Wine were to pay him to do it? There would be more posts, more links to restaurant reviews, opinions on new cookbooks, and notes about upcoming programming on FoodTV or local appearances by celebrity chefs. If it were updated multiple times a day with useful information, maybe I’d subscribe. Maybe you’d subscribe to one on an important topic that interests you, personally or professionally. Imagine a virus Weblog to track the latest developments in anti-virus software, provide updates about critical software patches, and notify you when the next ‘Code Red’ or ‘I Love You’ virus is wreaking havoc on the Web.

Bookbuffet is going to need a full-time manager to ensure the site stays current in its links to reading & book-group resources, so that members always have new content to look at. Why not pair this resource with a weblog, by whoever is hired to be the site editor. This blog would clearly be topical on matters related to reading, and in particular, to book groups. Pointing out links to other book group resources (possibly counter-intuitive. For a compelling argument, read this), author sites, book reviews, etc, etc. The possibilities of posts on the topic of ‘books & book groups’ is virtually limitless.

Of course, having just completed the site, I don’t particularly want to re-work it to give prominence to such a thing (although, it would be fairly simple, I think), and certainly the tools could easily work as a weblog (I’ve thought on occasion of putting up a Pencilcase-Lite somewhere that folk could use as a blogging tool. But there’s the whole having to support it, etc, etc and the laziness factor sets in). Perhaps once the dust has settled, and the client realizes that indeed a full-time site-editor will be required (which, as far as I know, is not currently the case), we can progress forth with such an idea – off to the side somewhere to test it out at first, of course.