There’s an article over at Pitchforkmedia about a weekspent on the Avril Lavigne eTeam. It’s much fun, and a good exposé of ‘grassroots’ marketing initiatives that we’re constantly being bombarded with. Hell, this post possibly counts as marketing – only so po-mo, all self-aware, creating buzz about the buzz about something. yeah!
aye, excellent article!
aye, excellent article!