buvez mecca-cola

Check out this interesting site for a cola product (warning: the site is in french). Their tagline, ne buvez plus idiot, buvez engagé translates roughtly as ‘don’t drink without thinking, drink engaged’, (engaged in the political sense, of course). They claim to donate 10% to Palestinian humanitarian groups and another 10% to European humanitarian groups, which is interesting. I think this is the stuff I caught the end of a BBC-World Report on the other day.