So I really7 like the Staples Easy Button ad campaign, for one particular reason: I think it’s great that the “Easy Button” is dangerous. The commercial where the dude gets teleported into the closet. Or the one where the dude is sitting on the button, so it starts raining office supplies. These things are sheer brilliance, I tell you. I love the idea of selling ‘too much of a good thing is a bad thing’.