Apple is donating $1 000 000 to the relief fund for NYFD, NYPD and families of the victims of this attack in New York. In addition, they are pledging to give an iBook to every family with children this christmas. And they did all this without a major announcement, which suggests to me that this is do-gooderness more than a publicity stunt. Which is nice. There are so many orphaned kids, or kids that have lost a parent in this, that christmas will probably not be the best time. But for some, it will ensure that something nice happens to them. I don’t normally gush about Corporate donations, as they are always inherently self-serving, but this really does seem great to me. And a classy way to do it, without the media coverage of it.